Video to Web 101

Video to Web 101
By: Jim DeSantis

For Internet marketers, the most powerful aspect of video that has been invented in recent months is the software and know how to create video products. Yes, video that you could actually watch from your monitor screen. Video that is accompanied by audio commentaries, which seek to inform, teach, sell, and to entertain. But, how do you pull it off?

Internet marketers still use the tried and true PDF eBook for products but more and more are graduating into video to promote those products. Some marketers are very effectively using a combination of video and ebooks to generate more sales than ever.

It's fairly obvious as to why video is growing in popularity.

We respond more to what we see and hear, rather than what we merely read.

We are more stimulated by a total visual and sound presentation.

Some information which can be tedious and confusing in print can actually be more clearly demonstrated with video presentations.

Video presentations present information in a clearer, and often, more concise manner.

Video presentations are viewed as more professional simply because we live in a visual information age and it is what we prefer when it comes to gathering information and entertainment.

For "old dogs", the problem that most Internet marketers experience with this medium is the seemingly complicated process involved in their creation. How can one capture the information in a 100 page ebook and put it into a video that not only conveys the information but makes it entertaining as well?

The fact is, there are a lot of terrible videos circulating the net because most people are not professionals at this or did not take the time to learn the essential steps. They simply slapped something together and it shows. One of my biggest complaints is videos being voiced by folks whose first language is not English. I am in the USA so accents are really difficult to understand especially when the audio track is muffled or recorded at too low a level. This is fairly common and a waste of your time and effort.

Hire someone to voice your video if English is not your first language and you are marketing in the USA. Your response rates will skyrocket.

Another poor presentation technique is one that uses text only as a video and the voice simply reads what is on the screen. I can read it for myself. No one has read to me since my mother read bedtime stories to me. You need to demonstrate what you are talking about! Video is a show and tell medium!

I was a TV News anchorman for many years. Imagine how bored you would get just watching me on camera reading the news to you without having any video of the story. Just watch any news program and you will see what show and tell really means. Apply the same show and tell principle to your promotional and instructional videos.

Here is how to do it right:

Pick a subject in which you are an expert.

Show how your information can help. A step-by-step tutorial works best. It should be about something engaging and helpful for your future customers.Prepare an outline. What are the steps? How is each carried out? What are the advantages to the potential customer?

Do your research before you write your script an start shooting.

If your subject involves a certain off line niche, get a digital camcorder and record the relevant material. An example might be a course in dog training. Actually show a dog being trained. You may choose to add your audio in real time, that is, while you’re filming your footage, or later on, during the editing process. I suggest editing the audio later so you can correct any mistakes and so you can control quality.

If your subject involves a on line niche, download the free screen capture program at www.camtasia.com . This would allow you to capture your computer screen’s movements in .avi format. Camtasia would also allow you to record the audio in real time, or you may prepare a different audio file via Windows Sound Recorder and synchronize both formats later on, the method I strongly suggest.

Edit the materials using a video editing software program.

There are many of these for sale, but if you want something readily available, Windows XP comes with a Movie Maker program built in already.

If you are going to offer your video product for download, Movie Maker converts your file into .wmv format to compress its size.

Whether you choose downloads or physical delivery, adding video components to your sales page is a must do step. You will definitely increase your response rate and sales by showing a short demo of your product to give potential customers a taste of what you can do for them.

As for the product you might sell, the possibilities are endless and limited only by your imagination. Video gives you a powerful tool to persuade potential customers to become

buyers.Jim DeSantis
Article Directory Source: http://www.1articleworld.com

Space Videos

Space Videos
By: Slavco

You can take the next shuttle to the moon or planet Mars on NASA's dime. Would you jump for joy and suit-up, or would you cringe at the very thought of leaving this planet's atmosphere? I'm on the fence with this one. A part of me wants to see and experience outer space so badly, but another part of me is frightened. It's difficult to not associate death with outer space. After all, we've seen what can happen to those billion dollar space shuttles. I think for a lot of us, it's best to stick with a planetarium, current space video or DVD. This way we can get a glimpse of what our universe has to offer, but without any danger involved.

Millions of us watched as a civilian, school teacher, climbed into a shuttle headed for outer space. This was back in the 1980s, so I was in elementary school at the time. My teacher happily flipped on the television so that our entire class could view in amazement. Unfortunately our amazement was not related to viewing a successful take-off. Some aspect of the space shuttle was faulty and all went wrong. Lives were ended and hopes were shattered. It was undoubtingly a dismal day for NASA. However, there have also been plenty of successful journeys into outer space as well. You can catch the highlights on a contemporary space video or DVD at home. Teach your children what the folks at NASA have accomplished over the years.

Clearly there is more to becoming involved with NASA than watching a space video or two and feeling passionate about astronomy. If you're really into the stars and moons, I suggest you pursue a college degree in Astronomy or physics. Even better yet, most individuals with a passion for outer space will go the extra mile and acquire a PhD. This way you can become a professor, who teaches the wonders of astronomy, or possibly even acquire a position at NASA. That would be amazing! Imagine telling people you know that you work for NASA. Who can vie with that?

Article Directory Source: http://www.1articleworld.com

Website Video Ads

Website Video Ads
By: MARK89 SANDS89

The great thing about Video Ads is that it manages to catch people's attention real quick. It is truly a very vivid way to get someone to notice what you have to say. As compared to still adverts that are colorful and tell a story, Video Ads can actually prompt viewers to take a call. If presented well they suffice as a call to action tool urging viewers to make a decision right on the spot. A graphic video can tell a very interesting story. In fact Website Videos are fast gaining popularity and more and more online business groups are resorting to present their product or service via the medium of Website Videos.

Of course it's important that the Video Ads in question are interesting and not off topic. If it's a product that's being sold, if presented well in a video it will form a graphic image in viewer's minds which will prompt potential buyers to think of the product at the back of their mind. Webisite Video Ad, as the name suggests are placed on various affiliate and back link sites by any company using them. They are meant to recreate the image of the service in question. The great thing about such a medium is that once potential clients have finished viewing they may choose to play the video again to get a better understanding of the product. When accompanied by appropriate audio it will create a clear image in the mind of potential clients ensuring that they take further interest in the product.

The intention of such live ads is to help increase conversion rates. Very often, you may advertise your product well and there could be loads of people who take notice of your product but even that's pointless if they don't really take the next step. Online Video Ads are intended to help viewers make up their mind about a product. Of course it is effective advertisement and is a popular medium but apart from this it serves a real purpose. As a business enterprise you can choose to have multiple Website Videos doing the rounds simultaneously. All such ads will showcase the same product but will be presented differently. This ensures that different groups of people are targeted at the same time.

The best thing being this innovative Online Video Ads can also be placed on video sharing websites like YouTube. This is a great option because there are loads of viewers who get on such sites. This results in increased viewing of your Website Videos. The obvious result is increased traffic to the concerned website. In fact your Video Ads can also be placed on Google Video Ads (PPC). Either way, these Video ads have a purpose wherever you put them. They certainly are an effective medium to create new traffic to your website and with such a great mode of advertisement at your disposal you certainly don't want to lose out. Place interesting Website Videos so visitors to your site understand your service/product well enough to take an immediate decision, you certainly don't want to lose out on a single business opportunity.

Article Directory Source: http://www.1articleworld.com
MARK SANDS is author of this article on Webisite Video Ads. Find more information about Video Ads here.
Please Rate